OnlyFans agency statistics: the numbers that are actually sourced

Which OnlyFans and creator-economy numbers are actually sourced? Very few. OnlyFans is operated by Fenix International Limited, a UK company, and the only audited figures it publishes are the annual accounts it files at Companies House. Everything else you will see quoted about the platform, from average creator earnings to the number of agencies, is either derived from those accounts, estimated by a vendor, or invented.

This article sticks to the filings. Every number below comes from a document we opened during this review, with the reporting year stated next to it. If a figure is missing here, it is because we could not verify it, and you should treat it with the same caution when you see it elsewhere.

What the filings say

The most recent document is the group accounts for the year ended 30 November 2024, filed on 27 August 2025. Its strategic report gives four figures an agency can rely on:

• Gross payments processed through the platform: $7.2bn in the year to 30 November 2024, up from $6.6bn in 2023. The report defines gross payments as payments made by fans, net of applicable sales taxes, refunds and contract liabilities.
• Group revenue: $1.413bn in 2024, up from $1.307bn in 2023.
• Profit before tax: $0.684bn in 2024, against $0.658bn in 2023.
• Creators earn 80 percent of all fan payments made on the platform, which the report phrases as creators making $4 for every $1 retained by OnlyFans.

The same report tabulates account counts as its non-financial key performance indicators: 4,634,000 creator accounts and 377,456,000 fan accounts at 30 November 2024, against 4,118,000 and 305,066,000 a year earlier. That is 13 percent growth on the creator side and 24 percent on the fan side, per the filing.

The previous accounts for the year ended 30 November 2023, filed on 5 September 2024, extend the series one year back: gross payments of $5.6bn in 2022, revenue of $1,090m and profit before tax of $525m, with 3,182,000 creator accounts and 238,845,000 fan accounts at 30 November 2022.

How to read the account counts

Both filings define total account numbers as accounts created on OnlyFans that have not been deleted by the user or deactivated by the platform. This is a cumulative count, not a count of active creators or paying fans. A fan who subscribed once in 2021 and never returned is still in the 377 million.

The filings never state how many creator accounts earned anything, how many fan accounts paid in a given month, or how earnings are distributed across creators. Any percentile, median or "top 1 percent" claim you read about OnlyFans creators was not published by OnlyFans.

What the filings do not say

The accounts are silent on everything an agency actually wants to benchmark against. There is no per-creator or per-fan average, no split between subscriptions, pay-per-view messages and tips, no number of agencies operating on the platform, and no chat metric of any kind. Gross payments and account counts are reported as platform-wide totals only.

Resist the temptation to derive the missing numbers yourself. Dividing $7.2bn of gross payments by 4,634,000 creator accounts produces a figure that mixes dormant accounts with working ones and tells you nothing about what a managed creator should earn. The same goes for a "fans per creator" ratio. These derived numbers circulate widely and none of them is sourced.

The one Notiscale figure we will state

Notiscale measures its own outcomes across the agencies it serves. As of 9 September 2026, the average PPV unlock rate measured across creators on Notiscale is 46 percent. This is Notiscale's measured figure on its own accounts, not a market number, and it is not comparable to anything in the Fenix filings. Use it as a point of reference for what an AI-run inbox can do on paid offers, not as a target your human chatters are failing to hit.

Build your own benchmark instead

Since no public source will tell you what a creator managed by an agency should earn, the useful benchmark is the one you build from your own accounts. The approach is described in detail in our guide to creator agency revenue benchmarks, and the short version is this:

1. Pick one definition per metric and write it down. Net revenue per creator, PPV unlock rate, reply time and fan retention all need a formula, a date range and an owner before they are worth comparing.
2. Segment before you average. A creator at $2k a month and one at $40k a month do not belong in the same mean. Group by revenue band, platform and tenure.
3. Record the date next to every number, exactly as the filings do. A benchmark without a date becomes folklore within a quarter.
4. Compare AI-handled and human-handled conversations on the same definition. Notiscale's AI vs human sales comparison and full conversation logs exist for this reason, and the chatter KPIs you already track are the natural starting point.

Once you have three months of your own data, you will have a better benchmark than any number in this article, because it describes your creators, your fans and your pricing.

Update the numbers yearly

Fenix International's financial year ends on 30 November, and the last two sets of accounts were filed in late August and early September of the following year. Put a reminder in September to open the filing history, download the newest group accounts and refresh the figures above. Read the strategic report, not a summary of it, and check whether the definitions of gross payments and total accounts have changed before you compare years. Re-baseline your own benchmark on the same schedule and archive the previous version.

More on this topic in the data and revenue pillar; for how Notiscale tracks these metrics per creator, see features and pricing.